Artist Case Study

Find an artist that you admire and/or feel you could create a road map for what you would like to do with your career. Your goals, mission and vision are all different so the questions you’re seeking answers for might vary greatly and that’s ok. When guests come and speak to the class, the questions below are the ones I ask them to answer for you. Use this as a place to start. The purpose of the assignment is to better prepare you for your final project by helping you to identify activities, goals, missions and visions of those you most wish to emulate. Once you’ve created your case study, post it to the course blog.

  • What makes you and your work unique?
  • Do you have a brand or artist statement?
  • Do you have a mission or vision?
  • Do you have career goals laid out for the next 5-10 years?
  • What do you do and what are you doing?
  • How are you connecting and building audiences and how do you market to them?
  • What opportunities are you on the lookout for?
  • Did you look at someone else’s career to make a path for your own and if so, what was it? 
  • How do you fund your work?
  • How did you initially get funding? 
  • What networks or organizations do you belong to and which ones have helped you the most?
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