Dr. Mark Snyder
Phillips Fine Arts 207
Office Hours M 2:30-4:00 PM, TR 2:30-4:30 PM, and by appointment.
Welcome to MUS 321 Music Entrepreneurship. This course will facilitate identification of opportunities in the entertainment marketplace, exploration of resources to explore those possibilities, and committing the necessary resources to achieve long-term gain. This course fulfils the writing-intensive requirement of the music business concentration.
Students will have:
- Create a personal brand and marketing plans. (creation)
- Create a case study of a musical Entrepreneur to use as a road map. (analysis)
- Create a learning journal to document students career development and make plans for the future. (analysis)
- Create a grant proposal and business plan. (creation)
- Develop skills in networking. (experiencing)
Upon completion of this course, students will be able to:
- Realize their value and brand as performing artists.
- Understand financial and legal responsibilities.
- Establish realistic professional and personal goals.
- Explore artistic opportunities and available markets for achieving personal and financial success.
- Locate and sustain employment in the profit or nonprofit sectors.
- Encourage artistic innovation through collaborative partnerships.
Class Participation & Attendance
Education is partially experiential and therefore class attendance is critical.
Absences and Excuses
Each student is directly responsible for absences and for making up missed work.
January 22 & 24: Brand/Image, Read Ari chapters 10/11 and Angela chapters 3/5. Continue working on your Artist Case Study. Introduce Personal Music Brand. Guest Speakers! Artie Cliftonco-founder and conductor of the First Coast Wind Ensemble, a 60-member community music organization formed in 1990, Boja Kragulj founder of the Bold City Contemporary Ensemble, a group of classically trained musicians who believe passionately that our tradition can be sucessfully continued through the performance of very new music. For all those who say classical music is dying, we vehemently disagree and prove the opposite is true through a series of engaging, outside-the-box performances and Saxophonist and Clinician Alex Lore
January 29 & 31: Recording, Read Ari chapters 3/4 and Angela chapter 4. Continue working on Personal Music Brand and Artist Case Study Due! Guest Speakers! Kevin Calloway and Michelle Calloway of Space 42 Gallery, Artist Elena Øhlander and Artist Lily Kuonen.
February 5 & 7: Booking, Read Ari chapter 7 and Angela chapter 6. Continue working on Personal Music Brand.
February 12 & 14: Live Performance, Read Ari chapters 6/8/9 and Angela chapter 9. Continue working on Personal Music Brand.
February 19 & 21: Connecting with Fans and Building and Audience, Read Ari chapter 5 and Angela chapter 8. Introduce Marketing Assignment. Continue working on Personal Music Brand.
February 26 & 28: Funding, Grant Writing and Business Plan group projects introduced, Read Ari chapters 11/12 and Angela chapter 12, Personal Music Brand due!
March 5 & 7: Time, Money and Taxes, Read Ari Chapter 13 and Angela chapter 11. Continue working on Grant Writing and Business Plan group projects
March 19 & 21: Grant Writing and Business Plan Group Project Presentations. Special Guest Stuart McMeeking, Grant and Contract Administrator from the Office of Research and Sponsored Programs at Jacksonville University.
March 26 & 28: Grant Writing and Business Plan group project Presentations continued. Introduce Final Project. Special Guest Jihan Grant, Media Specialist and Program Manager for the Cultural Council of Greater Jacksonville.
April 2 & 4: Press and Marketing, Read Ari chapter 15 and Angela chapter 7. Introduce Business Plan group project. Continue working on Final Project. Networking II Due!
April 9 & 11: Press and Marketing continued, Read Angela chapter 10. Continue working on Final Project.
April 16 & 18: Review of Final Projects. Learning Journal II Due!
April 23: Final Project Due
*****Schedule may be ahead or behind at any point. Pay attention in class to make sure you are aware of important dates and times. The schedule will also fluctuate depending on how many of which emphasis are in the class.*****
Networking I and II
Learning Journal I and II
Personal Music Brand
Grant Writing Group Project
Business Plan Group Project
Students at JU are expected to adhere to the highest standards of academic honesty. Refer to the information on academic integrity and misconduct found in the online JU catalog, p.101. Academic dishonesty will be handled appropriately by the instructor.
Student Support Services
Students at JU are expected to adhere to the highest standards of academic honesty. Refer to the information on academic integrity and misconduct found in the online 2015-16 JU catalog, p.101. Academic dishonesty will be handled appropriately by the instructor.